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How to Drive Record Attendance for a Destination Race: A GTIS Half Marathon Case Study
At Inspire Action Marketing , we believe the best way to help community events is to look at what’s actually working and do more of it. We recently finished up the 2025 season with the Clear Creek Booster Club for the GTIS Half Marathon. By cleaning up their website, running simple social media ads, and staying in touch with runners through email, we were able to get the race in front of more people than ever before. Here is exactly how we did it. The Goal: Grow Attendance t
Serena Sampat, MBA
Mar 193 min read


How To Make Your Wix Website HIPAA Compliant (Without Leaving Wix)!
Wix has officially introduced native features that, when configured correctly, make it a viable, secure platform for storing Protected Health Information (PHI). If your practice’s website is already hosted and designed on Wix, here is the exact roadmap to make it HIPAA compliant.
Serena Sampat, MBA
Mar 33 min read


Social Media Matters: How to Use Social Media for AI Search Results in 2026
If you’re still posting just for "likes," you’re missing the biggest shift in digital marketing history. In 2026, social media has evolved from a community-building tool into a primary data source for AI search engines. Whether it's Google’s AI Overviews, ChatGPT, or Perplexity, these systems are scanning your social profiles to decide if your business is the "right" answer. Here's How to Use Social Media for AI Search Results in 2026 Step 1: Synchronize Your Digital "Entity"
Serena Sampat, MBA
Feb 262 min read


Wix vs. Square: Which Platform is Best for Your Restaurant?
In the fast-paced world of the restaurant industry, your website is more than just a digital menu—it’s your front door, your host, and your most hardworking salesperson. But when it comes to choosing a platform, the debate often boils down to two giants: Wix and Square . At Inspire Action Marketing , we specialize in helping businesses build brands that spark movement. For restaurants, that means finding the perfect balance between a beautiful guest experience and a seamless
Serena Sampat, MBA
Feb 203 min read


Case Study: How to Build and Launch a Successful Non-Profit from Scratch
When a visionary founder has a mission to change lives, the biggest hurdle isn't passion—it's visibility . In 2021, Women Stepping Up was founded to empower women through the grueling physical and mental challenge of hiking the Manitou Incline. However, to turn that mission into a movement, they needed a digital engine that could keep up with their pace. Inspire Action Marketing stepped in to build that engine. This case study explores how we took a brand-new non-profit fro
Serena Sampat, MBA
Feb 43 min read

