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How to Optimize Your Google Business Profile and Connect it to Your Wix Website


Serena Sampat, MBA | Legend Wix Parter | Inspire Action Marketing

Pay attention to your Google Business Profile. This is a must-do, critical piece of your marketing strategy. Why? Google handles more than 8.5 billion search queries on a daily basis. There are approximately 6.3 million searches conducted on Google every minute. Google holds a dominant position in the global search market, with a market share of 91.47%. That is why claiming and optimizing your Google Business profile is priority number one for every business out there.

Here’s how to do it:

  1. On your computer, open Google Maps.

  2. In the search bar, enter the business name.

  3. Click the business name and choose the correct one.

  4. Click Claim this business. Manage now. ...

  5. Select a verification option, and follow the on-screen steps.


Once you have claimed your business profile, you can start to update it with relevant information, such as name, address, hours of operation, phone number and email address.


Not only is this extremely important for search engine optimization (SEO) but it also gives your business prime real estate in search engine results pages (SERP). Here is an example of how your profile will look. See how it looks like a card with images, map, reviews and call to action buttons, and most fantastically, is located on the top-right hand space of the screen? This is all free by the way.


Google Business Profile | Inspire Action Marketing
Google Business Profile | Inspire Action Marketing

Optimize your Google Business Profile:

  1. Add your business description (750 character summary)

  2. Add relevant business categories (select up to 10) this will help you show up in more search engine results pages.

  3. Start getting reviews. The more the merrier. Comment back on each review so that customers know you are listening and that you care about their satisfaction with your product or service. Remember, what is good for user experience is also good for SEO.


Connect your Google Business Profile to Wix:

  1. In your Wix dashboard, go to Marketing Home. 2. Click on Set-Up Profile next to Google Business Profile. 3. Since you have already set-up your Google Business Profile, click the hyperlink that says import a Google Business Profile you already manage. 4. Manage your Google Business Profile right from your Wix dashboard.

Marketing Home | Wix Dashboard | Inspire Action Marketing
Marketing Home | Wix Dashboard | Inspire Action Marketing

Import a Google Business Profile | Wix | Inspire Action Marketing
Import a Google Business Profile | Wix | Inspire Action Marketing

Google Business Profile Manager | Wix | Inspire Action Marketing
Google Business Profile Manager | Wix | Inspire Action Marketing

In summary, optimizing your Google Business Profile is absolutely important for getting found organically, and for building trust with potential clients. Not only is it free, but it also is exceptionally lucrative for attracting new business. You can also manage it directly from your Wix dashboard.


Need expert help on your next project? Inspire Action Marketing is a proud Wix Partner at the Legend level. Reach out to serena@inspireactionmarketing.com with questions or to get a quote for website design, seo, or marketing expertise.

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