How to Set-Up Your Wix Website for Local Search - Hair Stylist or Hair Salon

Mobile First Website Design in Wix for a Hair Salon

Ready to Attract More Customers for Your Hair Salon?

As a hair stylist or hair salon owner, your local community is your lifeblood. When someone in your neighborhood searches for "best balayage near me" or "haircut in [Your City]," you need to be the first name they see. With the right tools in place, you can easily outrank the competition.

The good news? Your Wix website has powerful, built-in tools to help you dominate those local search results. Follow this step-by-step guide to transform your beautiful Wix site into a local SEO powerhouse!

Step 1: Master Your Google Business Profile (GBP) Integration

Your Google Business Profile (formerly Google My Business) is the single most important tool for local SEO. Wix makes integrating this simple.

• Claim and Optimize: Make sure your GBP listing is claimed, 100% complete, and has the primary category set as "Hair Salon" or "Hair Stylist."

• Wix Integration: Wix offers seamless integration with your GBP right from your dashboard. Use this feature to:

  • Ensure NAP Consistency: Your Name, Address, and Phone number must be identical on your Wix site, your GBP, and every other directory. Even small differences (like "St." vs. "Street") can confuse Google.

  • Manage Reviews: Respond to all reviews (good and bad) directly through your Wix dashboard. Google loves seeing this engagement!

  • Post Updates: Use the GBP posting feature (often integrated via Wix) to share new services, special offers, or photos of your latest work.

You can find your Google Business Profile Integration in Your Wix Dashboard, go to Marketing Home, then go to Google Business Profile. From there, you can manage your listing. Here's a screenshot:

Wix SEO & Marketing Tools in Dashboard

Step 2: Include Your Location Into Your Headings & Content

Google needs to be crystal clear about where you are. Use the Wix SEO settings to optimize for your target city and neighborhood. An example is here below.

Hero Image Best Practices for Local Search

A. Page Titles & Meta Descriptions

These are the first things people see in search results. Access your SEO settings for each page in your Wix editor.

• Homepage Title: Should include your business name, primary service, and location.

  • Example: "The Curl Co. | Hair Salon & Balayage Specialist in Denver, CO"

• Service Page Titles: Be specific and include the location.

  • Example: "Bridal Hairstyles & Wedding Updos | [Your Neighborhood] Salon"

• Meta Descriptions: Write a compelling, 150-160 character description that encourages a click, reiterating your best services and location.

B. On-Page Content

Naturally weave your local keywords into the body copy of your main pages.

• Homepage: Mention your city/neighborhood in the Hero Section of your homepage. This is the image that shows up first, right under your Header, and is often known as "above the fold."

• Contact/Location Page: This is crucial. Dedicate a section to your full business name, address, phone number, and operating hours.

• Targeted Pages: If you serve multiple areas, create service pages for each one (e.g., "Hair Extensions in North Denver," "Blonde Specialist in South Denver").

Step 3: Implement Local Business Schema Markup

Schema Markup is code that helps search engines understand the exact context of the information on your site. Wix helps with this, too!

• Wix's Default Markup: When you add your business name and location to your Wix Business Info settings, Wix often automatically adds Local Business schema to your homepage. How cool is that?

• Check and Enhance: Go to your SEO Settings in your Wix dashboard to check or customize your Structured Data Markup. For a Hair Salon, you should aim for the specific Hair Salon schema type if possible, which can include details like services, opening hours, and pricing.

  • Tip: If you are comfortable with code, you can generate more detailed JSON-LD markup (using a free online generator) and add it via the "Advanced SEO" tab for your pages.

Step 4: Make It Mobile-First and Blazing Fast

A slow, clunky site will sink your local ranking, especially since most "near me" searches happen on a phone.

• Wix Mobile Editor: Use the Wix Mobile Editor to ensure your site is perfectly optimized for smaller screens. Check that text is readable, buttons are tappable, and the booking system is easy to use.

• Optimize Images: Compress your gorgeous before-and-after photos before uploading them to keep your page load times fast. Wix has built-in image optimization, but checking file sizes manually helps even more.

• Booking System: Make sure your Wix Bookings or scheduling app is prominent and works flawlessly on mobile. An easy booking process equals higher conversions!

Step 5: Build Local Authority with Citations and Backlinks

Citations are mentions of your NAP data on other websites. Backlinks are links from other sites pointing to yours.

• Local Directories: Submit your salon to reputable, local, or industry-specific directories like Yelp, Facebook Business, Yellow Pages, Bing Places, and any local Chamber of Commerce or beauty directories. Ensure your NAP is exact on every one.

• Local Link Building: Get links from local partners, such as a nearby wedding venue you often work with, a local boutique, or a community blog. This tells Google your business is a real, valuable fixture in the community.

Don't Forget the Final Step in How to Set-Up Your Wix Website for Local Search - Hair Stylist or Hair Salon.

Wix offers a guided SEO Setup Checklist in your dashboard. Use it! This personalized plan will walk you through the essential setup steps for your site, making sure you don't miss any critical local SEO configuration.

By following these instructions on how to set-up your Wix website for local search for your Hair Salon, you will ensure that when local clients are ready for their next amazing cut or color, you are the first salon they see—and book!

If you need help with designing your Wix website so that it is set-up correctly for search engines and LLMs (aka AI bots) - reach out to Inspire Action Marketing. Serena Sampat, MBA has over 25 years of experience in marketing and advertising and is certified in SEO. She is a Legend Wix Partner and has been developing websites on the platform since 2016. Pressed for time? Inspire Action Marketing has a library of artfully-designed custom Wix Website Templates for sale to help small business owners get started on the platform quickly and easily.