Wix is one of the best platforms you can use to design a website. It is easy to use, offers beautiful templates, has many APIs and add-ons, but what about SEO? By now we all know that simply creating a website is only the beginning. In order to drive traffic to your website - you have to be found in search engine results. Here's how to use Wix SEO Tools to do it.
Without having a lot of technical SEO knowledge and experience, you can easily use Wix to get found in organic search engine results for your desired keywords.
Your objective: Create a plan to rank in top organic positions using your Wix website.
Get started by taking these steps:
Use the Wix SEO Tool located in your dashboard, find it under Marketing & SEO.
Select the top five keywords or keyword phrases that you want to rank for. Wix integrates with SEMRush (advanced SEO software) to help you select the right keywords for your business.
Structure your website based on your selected keywords so search engines know what your website is all about. You will want to look at your page titles, H1 tags, Alt Text, paragraph text and meta descriptions as a starting point.
Optimize your Google Business Profile (formerly Google My Business) and connect it to your Wix website. This is a very important step.
Submit your website to search engines for indexing.
Measure your success with SEO by analyzing your performance in Google Search Console or more sophisticated software tools that can provide more insight into how you are showing up in search engine results pages - especially in comparison to your top competitors.
Here is a screenshot of the Wix SEO Setup Checklist that will help you set-up your website for success in ranking organically in search results. Wix makes this process pretty simple and intuitive. It is one of the main reasons why I prefer to use Wix over other platforms.
Finally, the Wix SEO Tool make basic SEO easy for those who are new to it or just getting started. It is important to note that SEO is a long-game, and there is a lot to it that has not been covered here; such as user experience, internal links, backlinks, creating content that is relevant and continually working on your website's EAT (expertise, authority and trust) score. SEO should be a part of a company's ongoing strategy for lead generation and driving traffic that results in more business.
Make a goal of working on your SEO strategy once a week. Make SEO a habit and before you know it - your desired customers will be reaching out to you! If you need help with developing a solid and on-going SEO strategy - reach out to Inspire Action Marketing. Serena Sampat, MBA has over 20 years of experience in marketing and advertising and is certified in SEO.