How to be the website that AI Trusts with Go Live?

On September 26, 2025 the powerful new Search Live feature—complete with an interactive voice conversation and real-time camera feed sharing in AI Mode—is rolling out to all English users in the U.S., no Labs sign-up required.

This is more than just a voice search; it’s like having an AI expert who can literally see what you see and talk you through solutions in real-time.

What is Search Live and Why Does it Matter?

Search Live transforms your phone into a dynamic, hands-free assistant. It combines the power of AI-generated audio responses with your phone's camera feed. This means Google can process both your spoken question and the visual context of your surroundings to give you the most accurate and useful help.

Here’s the breakdown of the major shift:

• Interactive Voice Conversation: Engage in a back-and-forth dialogue with Search, asking follow-up questions naturally.

• Real-Time Camera Feed: Share your phone’s camera feed so Search can “see” the object, environment, or problem you are describing.

• Instant Contextual Answers: Get real-time responses and helpful web links without having to manually type in complex details, model numbers, or descriptions.

How to Use Search Live to Get Real-Time Help

Accessing this cutting-edge tool is simple:

1. Open the Google App on your Android or iOS device.

2. Tap the New Live Icon (usually found under the search bar).

3. Start Talking! You can begin your voice conversation and activate the camera feed (by tapping the "Video" button) to share visual context.

Alternatively, if you're already in Google Lens, you can simply tap the new Live option at the bottom of the screen to start the conversation with your camera on by default.

Ways Search Live Will Change Your Website Traffic and SEO

Here is a breakdown of how this new feature will likely affect websites and search engine optimization (SEO):

1. Reduced Click-Through-Rates (The "Zero-Click" Trend)

The biggest and most immediate concern for websites is a further drop in traffic from search results.

• Direct Answers: Because Search Live uses AI Mode to provide a complete, conversational audio answer right away, users may be satisfied without ever clicking on a link. This builds on the "zero-click" trend already seen with AI Overviews and Featured Snippets.

• Context is Key: For practical, on-the-go queries (e.g., "Which cable goes here?"), the AI's direct, real-time guidance is the final answer. Users are much less likely to click through to an external troubleshooting guide.

• The Google Argument: Google argues that while overall clicks may appear stable, the "quality of clicks" increases. The people who do click through are highly engaged and looking to "dive deeper" than the initial AI summary, making that visitor more valuable.

2. The Shift to Multimodal SEO (Voice + Visual)

The era of simply optimizing for text keywords is over. Websites must now optimize their content for voice and vision.

• Optimize for "Show Me": Your content needs to be structured to answer questions about a visual scene.

  • High-Quality Visuals: Use clear, high-resolution images and videos to support your content.

  • Descriptive Alt Text: Ensure your images have extremely descriptive alt text and captions. The AI needs to be able to "read" and understand the visual content of your page.

  • Local SEO: For local businesses (like a "bicycle repair shop"), having an up-to-date, rich Google Business Profile is more critical than ever, as the AI will likely default to showing that information.

• Optimize for Conversational Queries: People speak differently than they type. Your content should answer complex, natural-language questions (e.g., "I'm trying to set up a home theater, which cable goes in the back of my receiver?") rather than just simple keywords (e.g., "HDMI cable guide").

3. Increased Importance of Authority (E-E-A-T)

In a world where Google's AI is summarizing the web, being cited as a trusted source becomes paramount.

• Be the Cited Source: Even if a user doesn't click on your site, being cited as a source in an AI-generated answer establishes you as an authority. Google's AI is rooted in its core quality and ranking systems.

• Expertise, Experience, Authoritativeness, and Trustworthiness (E-E-A-T): This is Google’s benchmark for content quality. Websites that demonstrate real-world experience and clear expertise are more likely to be used by the AI model when generating a reliable answer.

4. New Opportunities for Practical & Instructional Content

Websites that publish "How-To" guides and step-by-step instructions have a great opportunity.

• Structured for AI: Content that uses clear headings, numbered lists, bullet points, and definitive definitions is easier for the AI to ingest and convert into a clean, spoken answer.

• Interactive Content: For complex or multi-step processes (like troubleshooting electronics), the AI will rely heavily on websites that have clearly broken down the steps and provided corresponding visuals.

How to be the website that AI Trusts with Go Live Creates a New Opportunity:

For companies who are willing to embrace change, search Live represents an evolution from an "information retrieval" tool to an "intelligent assistant."

The new rule for content visibility is shifting from "How do I get the click?" to "How do I become the source that the AI trusts and uses to answer the question?"

Websites must adapt by creating content that is:**

1. Unique and Valuable (to earn trust).

2. Highly Visual and Descriptive (for the camera input).

3. Clearly Structured (for the voice output).

If you need help with developing an AI focused SEO strategy - reach out to Inspire Action Marketing. Serena Sampat, MBA has over 25 years of experience in marketing and advertising and is certified in SEO.

Have you tried Search Live yet? Share your first experience with this new feature in the comments below!