WESTBANK Roofing (WBR) is a family-owned and operated roofing company and sheet metal shop located in Harvey, Louisiana. They have been in business since 1969. In 2022, WBR's website went down and it needed a complete redo. Inspire Action Marketing built a new website on the Wix platform, along with developing a branded template based on their logo and historic use of colors. The new website created an updated and very professional presence, which reflects the level of service offered by WBR. Over time, we developed SEO strategies to drive traffic to the website and eventually, we added a few strategic pay-per-click campaigns to maximize opportunites to reach prospective customers in the New Orleans area. The campaign has been a true success story. WBR has increased paid traffic by 500% year over year, organic traffic by 23% and averages 1,300 website visitors each month.

Ageless Face and Skin in Lakewood, Colorado was in dire need of a new website and digital branding. Serena launched a new website using the Wix platform and applied search engine optimization best practices to the website, updated the brand guidelines, refreshed the social media presence on Facebook and developed a branded email marketing template in MailChimp. Due to these strategic enhancements, Ageless Face and Skin received a 34% increase in organic traffic to the website, a 42% increase in traffic from social media, implemented online bookings in 2019 and experienced its best month on record in August 2020.

Senior Housing Options needed a digital marketing and social media strategy for their Colorado Gives Day Fundraising campaign and for their annual Snow Day Fundraising Gala. Serena developed a comprehensive strategy that included: social media (paid & organic), email marketing, digital advertising campaign, website content management and landing pages that resulted in record-breaking fundraising of $10K and a record-breaking turnout of 250 guests at Snow Day.

During a transition period, Mount Evans Home Health Care & Hospice hired Serena to manage all aspects of digital marketing for the organization; including social media, Wordpress website management and email marketing. Serena implemented SEO strategies that increased organic website visits year-over-year from 2016-2017 by over 10K visitors, she also developed a social media campaign that increased traffic from social media by 1.3K visits, and developed a new targeted email campaign that increased email traffic by 1.5K visits. She also developed a KPI marketing dashboard to report to CEO/Board of Directors and Senior Level Management.

In January 2019, Serena started working on a social media and email marketing strategy for the Bear Chase Race Series, a series of four trail races taking place along the Front Range. After putting a tailored strategy in place with paid and organic social media ads and posts, and a fine-tuned email marketing campaign - each event experienced an increase in registration and the overall series increased in year-over-year registration by 20%.

MindShine Foundation hosted the 1st Annual Brain Run 5K & Mental Health Expo on September 21, 2019. Serena started working on a content marketing strategy and organic and paid social media campaign in April 2019 that continued through race day and executed a PR strategy in September 2019. The result was attendance of over 500 registered participants, $24K raised for mental health organizations and 4.6K website visits in 2019 along with a robust social media following on Facebook, Instagram and Twitter.