Case Study: CORE Clean Drives 1,134% Increase in Impressions Through Strategic SEO and a Website that Serves as a Foundation for Digital Growth

CORE Clean—a professional medical office and health care cleaning service start-up, launched in early 2024. With a logo in tow and a big vision, CORE Clean's Kevin Radford partnered with Inspire Action Marketing to make this dream into a reality. Based in South Carolina, but quickly growing into 5 states in the southeast, CORE Clean needed to partner with an agency that caters to businesses ready to leverage digital strategy for transformative growth.

CORE Clean is a prime example of how targeted SEO and robust website development can drastically improve online visibility and lead generation.

Here is the story of how CORE Clean achieved a massive leap in organic search performance in the first eleven months of 2025, with a website that serves as a foundation for digital growth.

The Challenge: Building a Website that Serves as a Foundation for Digital Growth

As a start-up, CORE Clean had a solid service offering but needed a strong digital presence to capture qualified commercial leads. Our goal was clear: optimize their website, improve their SEO health, and establish dominance in local search results. This required a comprehensive strategy to move beyond basic visibility and start ranking for high-value commercial cleaning terms.

The Strategy: Strategic Optimization and Expansion

Our approach focused on three key areas of digital development:

1. Website Infrastructure Enhancements

To support their business model and improve user experience, we executed major website additions, ensuring all updates were optimized for desktop, mobile, and search engines:

• Launched a dedicated Contractors Section: This included a new file-sharing application to streamline documentation for their 1099 partners.

• Developed new Store Pages: Four distinct product offerings were added, laying the groundwork for future e-commerce opportunities.

• Reworked the Careers Application Page for a smoother recruitment process.

2. Hyper-Local SEO Expansion (State/Location Pages)

Our primary goal was to capture high-intent, geo-specific search traffic. We will continue to build out location-based landing pages, specifically focusing on creating unique state pages for every area CORE Clean services.

3. Niche Service Authority (Business-Specific Pages)

This strategy ensures that CORE Clean is positioned as the authoritative answer for any specific commercial cleaning need, leveraging the success seen with specific keywords like "hospital cleaner" or "medical office cleaning near me" by creating dedicated, deep-dive service pages for each type of business CORE Clean assists. This includes unique pages for:

• Dental Offices

• Medical Clinics

• Corporate Offices

• Industrial/Warehouse Facilities

• Assisted Living Facilities

• an many more!

Key Performance Highlights:

• 1,134% Surge in Impressions: By appearing in search results more often, CORE Clean significantly increased its brand awareness across its service area, accumulating 137,000 impressions.

• Over 4,300 Visitors: The website successfully attracted 4,342 total visitors, with a strong base of 3,356 unique visitors, indicating a healthy interest in their services.

• Targeted Local Authority: The SEO work led to successful ranking for high-value, commercial cleaning terms, including:

  • "dental office cleaning services"

  • "medical clinic cleaning services"

  • "hospital cleaner"

Traffic Sources

The enhanced website and strategic social presence also drove significant direct traffic:

• Facebook: 1,722 visits

• Direct: 1,593 visits

• Search Engines (Google, Bing, Yahoo): 1,005 visits

The Results: A Year of Exponential Growth (Jan – Nov 2025)

The metrics speak for themselves. Through consistent execution, CORE Clean realized massive year-over-year gains, solidifying its position as an emerging market leader.

Metric	Previous Period	Jan–Nov 2025	Increase (YOY)
Organic Clicks	244	783 Clicks	+221%
Impressions	11.1K	137K Impressions	+1,134%

If you need help with developing an online presence with a growth-focused strategy - reach out to Inspire Action Marketing. Serena Sampat, MBA has over 25 years of experience in marketing and advertising and is certified in SEO.